I specialise in how Catholic schools write their websites. That means I must also read how Catholic MAC websites perform. Spoiler alert, not very well. Many of the school website writers struggle with understanding what it means to be Catholic, or how to express it. MAC web writers have an added problem. Many of them write as if they were still in a school. They don’t realise they are writing for a different demographic. Fortunately, on the evidence available from Catholic sc